Journal topic
Search & discovery
How people find, evaluate, and make sense of information on the open web.
3 articles
Search is also an act of reading
Finding a page is not enough. Search should help people judge sources, understand context, and decide where to read next.
6 min read · Busted Minds
The useful internet is bigger than the popular internet
Ranking naturally gathers attention around established pages. Discovery needs deliberate room for smaller, stranger, and more specific sources.
6 min read · Busted Minds
Search should send you somewhere
The purpose of search is not to hold the user inside a results page. It is to create a trustworthy route from a question to the wider web.
9 min read · Busted Minds